The difference between a light and a dark roast lies primarily in the duration and temperature of the roasting process, which significantly impacts the flavor profile of the coffee beans.

Light roasts are roasted for a shorter time at lower temperatures, preserving more natural flavors, while dark roasts undergo longer roasting at higher temperatures, resulting in stronger, bolder flavors. 

Which is better? Depends on personal preference. Light roasts offer brighter acidity and nuanced flavors, while dark roasts provide a richer, bolder taste. Ultimately, it's about what appeals to your palate and brewing style.

Here's a simple illustration to describe the different types of roasts:

Here's a guide to help you choose the right coffee grind based on your preferred brewing method:

1. French Press: For French press brewing, you'll want a coarse grind. This allows the coffee grounds to steep in the water without passing through the filter, resulting in a full-bodied and rich brew.

2. Drip Coffee Maker: Drip coffee makers work best with a standard/medium grind. This allows for optimal extraction as the water passes through the grounds in the filter.

3. Espresso Machine: Espresso machines require a fine grind to achieve the pressure needed for proper extraction. It's crucial to use the right grind size to avoid issues like over-extraction or clogging in the machine.

4. Pour-Over: Pour-over brewing typically requires a medium to course grind, depending on personal preference. A course grind allows for a slower extraction process, resulting in a more nuanced flavor.

5. Cold Brew: Cold brew coffee requires a coarse grind to extract flavor over a longer steeping time. Coarse grind coffee allows for a smoother and less acidic brew.

Remember, the grind size plays a significant role in the flavor and quality of your coffee. Experimenting with different grind sizes can help you find the perfect balance for your preferred brewing method and taste preferences.

Once roasted, coffee naturally begins to lose its flavor the longer it’s exposed to air and moisture.

Storing Whole Beans:
We recommend that you store it in an air-tight container in a cool, dark place. Storing coffee in the freezer is another way to keep out moisture and other contaminants. You should only grind the amount you plan to use that day to avoid unnecessary exposure. 

Storing Ground Coffee:
The best way to store ground coffee to keep it fresh is by storing it in your freezer immediately after use. Storing coffee in the freezer does not freeze the coffee, so it is always ready for use without any defrosting.

Our range of certified organic coffees is fully compliant with the United States Department of Agriculture’s standards. This means every bag of organic coffee you purchase is 100% free from artificial substances, pesticides and herbicides.

Instead of harmful chemicals, we rely on the expertise of experienced farmers, and the gentle aid of mother nature. Together they work hand-in-hand to keep the beans healthy, free from insects and pollutants, and ensure an authentic taste experience that delivers a refreshingly natural flavor.‍ Our relationship with these farmers helps us guarantee the freshest organic coffee beans in the US, as well as surprisingly affordable prices so that every business has access to the highest quality organic coffee.